Creator Brief
UGC Creator Brief

Let's make something
beautiful together

Welcome to the Kavala fam, babe. Here's everything you need to film content you'll love making — and that we'll love even more. 🐚

Have a read
The vibe

Real, sunny, and a little bit dreamy

We're not after polished or perfect — we're after you. The way you actually move through your day in your Kavala, from the studio to the sea. Think warm light, salt water, slow mornings, and that golden-hour glow. If it feels like a video you'd send your best friend, you've nailed it.

The one important bit

What to send me back

Three things per concept, please — this lets us use your content everywhere, from paid ads to organic. Pop them in a folder and send the link. 🤍

1

The clean edit

Your fully edited video with no text or captions on screen. Just the footage, cut to music. This is the one we run as ads.

No overlays
2

The captioned edit

The same edit with your text & captions added — hooks on screen, your words, the full TikTok treatment.

With overlays
3

All the raw footage

Every clip you filmed, unedited. Don't delete the outtakes — they let us recut fresh versions down the line.

Everything you shot
Three ways to film

Pick your brief

  1. 1Try-On & Testimonial
  2. 2Use It In Real Life
  3. 3Trend
No. 1

Try-On & Testimonial

You, talking to camera. Try-on hauls, get-ready-with-me, unboxing, first impressions, an honest review — your face, your voice, your real take.

Example videos
What makes it work

It feels like a friend telling you what to buy. Honesty beats polish every time — that little "okay I wasn't sure about a one-piece but…" moment is pure gold.

Do
  • Talk like you're texting your bestie
  • Show the suit on & mention the fit — the straps, how it stays put
  • Give me one genuine reaction
  • Keep it light, warm & you
Don't
  • Read a stiff script
  • Oversell or sound like an ad
  • Film in a dark bathroom mirror
  • Rush the try-on moment
Hook & audio ideas
"ok the surf suit everyone's talking about…" "unboxing my Kavala 🐚" "don't get this piece if you don't want compliments" soft, girly trending audio
No. 2

Use It In Real Life

B-roll of the suit in your actual day. Come to yoga with me, come surf with me, morning coffee to paddle-out, golden-hour walks — your world, in motion.

Example videos
What makes it work

It's the studio-to-sea story brought to life. No talking needed — just pretty, real, moving footage that lets the suit travel through your day.

Do
  • Capture lots of short clips
  • Keep it moving — walking, stretching, paddling
  • Shoot in golden hour if you can
  • Sneak in those close-up detail shots
Don't
  • Stand still & stiff
  • Film one long static shot
  • Forget to vary your angles
  • Shoot somewhere dark or cluttered
Hook & audio ideas
"come to pilates & the beach with me" "a day in my Kavala 🌊" "morning to ocean in one suit" dreamy, ambient lifestyle audio
No. 3

Trend

Whatever's trending on TikTok or Reels right now — with Kavala in it. Transitions, sounds, formats… your call. Take what's hot and make it yours.

Example videos
What makes it work

Speed. Catch the trend while it's still climbing and the format does the heavy lifting — you just plug the suit in and let it ride.

Do
  • Move fast — film it while it's hot
  • Use the actual trending sound
  • Keep the suit clearly in frame
  • Have fun & experiment
Don't
  • Wait two weeks (trends die quick)
  • Hide the product
  • Overthink it
  • Force a trend that isn't you
Hook & audio ideas
whatever's trending this week a transition to your Kavala send it before it peaks ✨
Before you hit record

A few little things that make a big difference

Chase the light ☀️

Natural light, always. Golden hour or bright open shade is magic. Skip harsh midday sun overhead and anything dim or yellow-lit indoors.

Take me to the water 🌊

Beach and outdoors are our happy place — sand, ocean, boardwalk, poolside. Indoors works too, as long as it's bright and airy with lots of window light.

Shoot it tall

Film vertical (9:16) so it's ready for TikTok & Reels. Give me a mix of wide moving shots and a few slow close-ups.

Get up close

Close-ups on the fabric, the straps, the little details look so good. Don't be shy — fill the frame with the suit.

Know your suit

Need the product details?

Feel free to mention the fit, fabric and features in your video. You'll find everything — styles, prints & details — on our site and in the lookbook.

Check the site